Yeah, yeah, it’s not about me today. However, it did make for a great segway into my interview with Apropos Roasters.
(Her responses are in blue.)
Of course we don’t want to give away all of your trade secrets (a.k.a. spill the beans), but where do you get your beans?
I buy coffee from pretty much everywhere and anywhere that I believe carries quality beans and is a transparent company (meaning they tell me everything about the coffee and send documents for organic and fairtrade certification). There are lots of distributors out there, big and small, and I like to go to trade shows like Coffee Fest to meet them and get an idea of their product. I meet the people that deal directly with the growers. They are usually very passionate and have a lot of knowledge. Someday, hopefully, I will be able to go along with them and meet the farmers as well.
Was it difficult breaking into the coffee delivery business?
Yes! I'm still working on it, truth be told. Coffee, over the last few years, has changed a lot, and I have tried to change with it. You have to stay on your toes and try not to get too bogged down by the cult-like following that springs up like wildfire around things like food, wine, etc. People are very loyal to their brands and are quick to snub a new product. I joke about being part of the coffee mafia around here! I wish roasters were more supportive of each other but right now it's simply a highly competitive field. I like to keep things simple. I want extremely good coffee to be accessible to people that stick to Folgers, because it's too overwhelming to change. I love that I go from showing a hesitant customer how to use a grinder to hearing them tell me that they like the natural nutty, sweetness in the Fair Trade Mexican when it's lightly roasted. And who doesn't like coming home to the smell of fresh coffee? It's slow-going but very rewarding.
Is the other "rather small girl" your sister?