|Magnet by Chicalookate|
|Bath Soak by Cindy Devore|
One thing that came back to bite me in my first year was offering free shipping in the shop without considering how much some of my items would cost, especially combined, to ship internationally. I ended up eating several hundred dollars in shipping costs from just a few days of offering free shipping. It was way more of a loss than just offering a discount. I did make some sales I wouldn't have otherwise, but I didn't realize until I crunched the numbers just how much money I was sacrificing. Free shipping isn't the best deal for every shop owner. It's also important to weigh all your items separately and in possible combinations to make sure you aren't eating some of the regular shipping cost. It adds up!